CREATIVE
The “creative” approach to publishing automation follows a clear principle: even a low degree of software-based support in the production of publications saves significant time and costs. Publications best suited for this “creative” approach are typically characterized by the following parameters:
- A low degree of predefined layout specifications
- Minimal or absent design rules
- Limited or non-existent product information structuring (e.g., PIM)
- Limited or non-existent image data structuring (e.g., DAM)
The presence of these circumstances is not necessarily a reflection on the publisher; rather, it is often due to the unique nature of the publication. Specific characteristics such as:
- Customer or market individuality
- High product range fluctuation
- Special occasion publications
- New product launches
can make it difficult to define uniform or recurring layout and design specifications. In such cases, human intervention is essential. Nevertheless, the production process can be significantly enhanced by providing software-supported contributions for:
- Recurring product displays, information, or imagery
- Consistent header and footer content
- Page numbering (Pagination)
- Tables of contents
- Indices
- Die-cuts (Stanze)
Even the repetitive, manual gathering of recurring content—along with setting and updating page numbers, indices, or die-cut templates—consumes valuable time and resources.
Would you like an expert assessment to determine if your publication process can benefit from software-based support? Feel free to get in touch with us via email or phone:
