COLLABORATION
The production process for marketing and advertising materials can quickly become complex, disorganized, and error-prone, especially when multiple stakeholders are involved. This often leads to critical issues:
- Fragmented Responsibilities: Unclear and confusing areas of accountability.
- Decentralized Communication: Complex and inconsistent communication channels.
- Conflicting Feedback: Inconsistent, outdated, or contradictory correction instructions.
- Bottlenecks: Delays caused by processing files only in large batches rather than continuously.
- Technical Errors: Noticing issues with fonts, colors, or image resolutions too late.
- Layout Inconsistencies: Uneven spacing, varying layout structures, or incorrect page formats.
- Incorrect Profiles: Publications approved with the wrong color or print profiles.
- Sequencing Errors: Incorrect order of pages or products.
- Lack of Synchronization: Changes not applied consistently across all pages.
- Version Conflict: Confusion between different file versions.
- Mismanaged Feedback: Peer or client feedback not implemented correctly.
- Zero Traceability: Poor or non-existent documentation of implemented (or missed) corrections.
Our Digital Workflow allows you to map individual production processes within a streamlined digital environment. All stakeholders work on the latest version of an asset (Single Source of Truth). Communication and corrections happen in real-time, allowing the workflow to progress page-by-page or task-by-task.
The system defines exactly which departments or individuals are authorized to act at any given time, what actions are required, and which steps follow -whether automated or manual. Project leads can see at a glance how pages have evolved throughout the process and who requested or executed specific changes.
Key Features of the Digital Workflow:
- Advanced Role-Based Access Control (RBAC)
- Full-Scale Collaboration Tools
- Digital Correction & Approval Workflows
- Automated Workflow Triggers
- Real-Time Status Tracking
- Automated Preflight & Print Data Verification
- Color Conversion (Output Intent Management)
- Revision Comparison (Visual Overlays)
- Web-Based User Interface
- Customized Dashboards for Status Monitoring
- Comprehensive Audit Trails (Full Documentation)
The result: All stakeholders have location-independent access to marketing materials currently in production. This ensures everyone is working on the most up-to-date version and can provide feedback in real-time. By eliminating the errors listed above, you save significant time and costs.
Would you like to experience the Digital Workflow in action or do you have further questions? Feel free to get in touch with us via email or phone:
If you would like to learn more about optimizing your processes, discover the details of our Digital Workflow here
Are you producing marketing materials and interested in increasing efficiency? Find out more about our Publishing Automation solutions
In addition to a digital workflow, do you require expert support in producing your assets? Explore our professional Prepress Services
