FINISHING
The production of publications for marketing and advertising purposes is a complex and time-intensive process. Long before the first draft is even created, countless hours are spent on:
- Concept Development
- Guidelines
- Layout Design & Creation
- Layout Population & Content Enrichment
This stage often involves numerous coordination meetings and several rounds of revisions. However, this usually only covers a third of the journey. Once the first draft is complete, the finalization or “finishing” of the publication begins. At this stage, the creative phase is typically over, and the focus shifts to more repetitive, technical tasks:
- Typesetting
- Proofreading
- Image Editing & Retouching
- Final Artwork
- Color Management
- CD/CI and Style Guide Compliance
- Quality Control
- Print File Creation & Verification
- Liaising with Print Service Providers
We specialize in handling exactly these tasks—which some may find tedious—for our clients. Throughout the entire production process, we involve our clients in real-time via our Digital Workflow. This ensures that our clients have location-independent access to the current status of their publication at all times and can intervene whenever necessary.
Do you need support with finishing, or would you like to take a look at our digital workflow? Feel free to get in touch with us via email or phone:
